DESCRIPTION
Idiston is a well-established brand in the homemade juice and sauces industry. Redesigning its website was a task that had to incorporate adequately the brand’s identity, communicate its values, and inspire the user to try the products.
Website Design for Idiston
DESCRIPTION
Idiston is a well-established brand in the homemade juice and sauces industry. Redesigning its website was a task that had to incorporate adequately the brand’s identity, communicate its values, and inspire the user to try the products.
ABOUT CASE
After elaborate meetings with Idiston’s team, we came up with a modern design based on high-quality concept images and a fluid feel. A parallax showcase with big images on the homepage immediately sets the mood and helps the user identify the brand’s key product categories. The feel of freshness, originality, and familiarity were our 3 top goals. On the product pages, we used custom color palettes based on the product’s packaging and emphasized the health aspects of the ingredients. A nice addition was the “Served With” section on the Product pages.
CASE GOAL
Create a highly user-friendly, clean & modern website that would inspire the visitors to try the brand’s products. Create a fluid design, with concise product pages and manage the information architecture to clearly show all of the brand’s product categories.
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