ABOUT CASE
During the development process of Racquet Creation’s e-shop, we began by setting a clear Information Architecture on the product’s main categories and sub-categories, aiding the users in navigating through the online store. Along with a modern design layout and product pages that convert, we provide the user with an overall view of both the brand’s product categories as well as detailed information for each product. Multiple filters, product variations, cross-selling, and a review system were included in the final design.