What Makes a Great Corporate Website? Lessons from Our Rebuild

Some things age well. Websites usually don’t.

At BelowTheFold, we believe your digital presence should evolve as fast as your brand does. That’s why we decided to give our website a complete rethink—because we’re not in the business of standing still, and neither are the brands we work with.

So, what makes a great corporate website today? Here’s what we learned (and implemented) in the process.

TL;DR: We rebuilt our website to reflect how we work: clear structure, sharp messaging, and a 6-week Shopify process designed for brands that move fast. In this post, we share key lessons from the rebuild—what to include (and avoid) when designing a corporate website in 2025.

Why We Rebuilt

Like many businesses, we grew. Our client list expanded. Our process got sharper. But our old website? It no longer reflected the kind of work we were delivering—or the kind of brands we wanted to collaborate with.

We realized it was time to apply the same principles we use when building Shopify stores: Clarity. Efficiency. Results.

We didn’t want fluff. We didn’t want noise. Just a digital experience that gets to the point—and makes it easy for people to understand what we do and how we do it.

What Makes a Corporate Website Work?

Here are the key things we focused on in our rebuild:

• Simplified structure.

  No unnecessary clicks or pages. Users should get what they need, fast.

• Sharper messaging.

  We stripped back the buzzwords and focused on how we actually deliver value.

• A clear process.

  We don’t just say we build Shopify stores. We show you exactly how we deliver them in

  6 weeks

  —

  see our full process here →

  .

It’s lean, purposeful, and reflects how we work with brands every day.

Our Process: Built for Brands That Move Fast

One of the biggest lessons we’ve learned? Brands don’t have time to waste. Scope creep, endless revisions, confusing timelines—they’re momentum killers.

That’s why we’ve refined our process down to four steps, delivering fully-functional Shopify stores in just six weeks. Because efficiency isn’t just a buzzword—it’s a strategy.

Want to see how that process looks in action? Explore our recent projects →

What’s Next

Launching this new site isn’t the finish line. It’s just the starting point for something bigger.

In the coming weeks, we’ll share more insights on how ambitious brands can simplify, scale, and avoid the pitfalls that slow so many projects down. (No generic advice. Just straight-talking, actionable content.)