As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.”
Your product leaves an impression on your customers long after you’ve made the sale. Brand identity is the process of shaping that impression.
DIGITAL & WEB SERVICES FOR AMAZING CLIENTS
Tailor-made digital solutions that will benefit your brand in the best possible way
01
BRANDING
What is brand identity?
A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with it. Essentially, your brand identity is the personality of your business and a promise to your customers.
Our process
We research with you all the crucial aspects that define your business. The audience, Competition, Value Proposition, Mission, and Vision. Once we know everything inside and out it’s time to bring the brand to life. In the words of graphic designer Paul Rand, “Design is the silent ambassador of your brand.”
See examples below
2
WEB DESIGN/DEVELOPMENT
The most prominent thing about building a website is that it is the first source of interaction for your potential customers. It is the first thought that a potential customer has about you matters, and a website does exactly that for you.
Web Design Vs Web Development
In essence, web design refers to both the aesthetic portion of the website and it’s usability. Web designers create the layout and other visual elements of the website.
Web Developers, on the other hand, take a website design and actually make a functioning website from it. With the use of various coding languages, they bring the design to life.
E-commerce
E-commerce nowadays is more relevant than ever as more and more brands are focusing on establishing a solid online presence whether they offer products or services. Here, we can cover both your B2C or B2B needs and develop a state of the art e-shop for your business. Modern design that converts, highly usable, fast and secure.
Our process
We always begin by considering a client’s website objectives and then move on to an Information Architecture (IA) to set a website’s information hierarchy and help guide the design process. We aim on helping you define the core aspects of your business and communicate them accordingly online. After finalizing the key design elements we break down the main functionalities of the website/e-shop and start the development process. The end result is always cross-tested in all browsers, with 100% responsiveness in every device.
03
DIGITAL MARKETING
If you are wondering what digital marketing is… it is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
Or a simpler version…
Digital marketing is any form of marketing products or services that involves electronic devices.
Why digital marketing matters?
Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is.
How can we help?
It all begins with strategy. We can create an effective strategy that will promote your business online, through all the necessary channels. Whether it is Social Ads, Google Ads (search and display), or E-mail marketing campaigns. Our goal is to maximize results with the less cost possible and bring conversions to your brand. We monitor everything and collect all the necessary data via analytics tools in order to keep optimizing your marketing campaigns.
See examples below
