{"id":572,"date":"2020-09-30T11:10:51","date_gmt":"2020-09-30T11:10:51","guid":{"rendered":"http:\/\/belowthefold.gr\/?page_id=572"},"modified":"2020-11-06T14:25:35","modified_gmt":"2020-11-06T14:25:35","slug":"idiston","status":"publish","type":"page","link":"https:\/\/belowthefold.gr\/idiston\/","title":{"rendered":"Idiston"},"content":{"rendered":"

[vc_row use_container=”yes”][vc_column][vc_row_inner css=”.vc_custom_1583659272991{margin-bottom: 75px !important;}”][vc_column_inner width=”3\/4″][ts_section_title title=”NEW WEBSITE FOR IDISTON” tagline=”WEB DESIGN, WEB DEVELOPMENT”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1583660011361{margin-bottom: 100px !important;}”][vc_column_inner width=”1\/2″][ts_text_content_block]DESCRIPTION<\/strong><\/p>\n

Idiston is a well-established brand in the homemade juice and sauces industry. Redesigning its website was a task that had to incorporate adequately the brand’s identity, communicate its values, and inspire the user to try the products.[\/ts_text_content_block][\/vc_column_inner][vc_column_inner width=”1\/2″][ts_text_content_block]ABOUT CASE<\/strong><\/p>\n

After elaborate meetings with Idiston’s team, we came up with a modern design based on high-quality concept images and a fluid feel.\u00a0 A parallax showcase with big images on the homepage immediately sets the mood and helps the user identify the brand’s key product categories. The feel of freshness, originality, and familiarity were our 3 top goals. On the product pages, we used custom color palettes based on the product’s packaging and emphasized the health aspects of the ingredients. A nice addition was the “Served With” section on the Product pages.[\/ts_text_content_block][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1583660011361{margin-bottom: 100px !important;}”][vc_column_inner][ts_text_content_block]CASE GOAL<\/strong><\/p>\n

Create a highly user-friendly, clean & modern website that would inspire the visitors to try the brand’s products. Create a fluid design, with concise product pages and manage the information architecture to clearly show all of the brand’s product categories.[\/ts_text_content_block][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1583660011361{margin-bottom: 100px !important;}”][vc_column_inner][vc_btn title=”SEE IT LIVE” style=”outline” shape=”square” color=”black” size=”lg” align=”left” css_animation=”fadeIn” link=”url:https%3A%2F%2Fwww.idiston.com%2F||target:%20_blank|”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row section_background_color=”#222327″ motts_theme_padding=”no” use_container=”yes” el_class=”office-slider-block” css=”.vc_custom_1601301132901{margin-top: -100px !important;}”][vc_column][vc_masonry_media_grid style=”lazy” gap=”25″ item=”masonryMedia_BorderedScale” initial_loading_animation=”fadeIn” grid_id=”vc_gid:1604672665200-4b0c02b3-91d6-7″ include=”582,583,585,584,580,581″][\/vc_column][\/vc_row][vc_row section_background_color=”#222327″ motts_theme_padding=”no” use_container=”yes” el_class=”icon-block-section” css=”.vc_custom_1583657529575{margin-bottom: 100px !important;padding-bottom: 150px !important;}”][vc_column css=”.vc_custom_1604499399119{margin-top: 40px !important;}”][ts_section_title title_color=”yes” title=”CHECK OUT OUR OTHER PROJECTS” title_align=”text-center”][ts_header_carousel total=”6″ next=”NEXT” prev=”PREV” details=”%5B%7B%22image%22%3A%22833%22%2C%22title%22%3A%22LUVNROLL%20%20E-SHOP%22%2C%22link%22%3A%22See%20Project%22%2C%22link_url%22%3A%22http%3A%2F%2Fbelowthefold.gr%2Fluvnroll%2F%22%7D%2C%7B%22image%22%3A%22831%22%2C%22title%22%3A%22Fresh%20Patisserie%20%20E-shop%22%2C%22link%22%3A%22See%20Project%22%2C%22link_url%22%3A%22http%3A%2F%2Fbelowthefold.gr%2Ffresh-patisserie-eshop%2F%22%7D%2C%7B%22image%22%3A%22819%22%2C%22title%22%3A%22Artnova%20Website%22%2C%22link%22%3A%22See%20Project%22%2C%22link_url%22%3A%22http%3A%2F%2Fbelowthefold.gr%2Fartnova%2F%22%7D%2C%7B%22image%22%3A%22832%22%2C%22title%22%3A%22Idiston%20Website%22%2C%22link%22%3A%22See%20Project%22%2C%22link_url%22%3A%22http%3A%2F%2Fbelowthefold.gr%2Fidiston%2F%22%7D%2C%7B%22image%22%3A%22834%22%2C%22title%22%3A%22Motorent%20Kissamos%20Website%22%2C%22link%22%3A%22See%20Project%22%2C%22link_url%22%3A%22http%3A%2F%2Fbelowthefold.gr%2Fmotorent-kissamos%2F%22%7D%2C%7B%22image%22%3A%22830%22%2C%22title%22%3A%22Calavitis%20Website%22%2C%22link%22%3A%22See%20Project%22%2C%22link_url%22%3A%22http%3A%2F%2Fbelowthefold.gr%2Fcalavitis%2F%22%7D%5D”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row use_container=”yes”][vc_column][vc_row_inner css=”.vc_custom_1583659272991{margin-bottom: 75px !important;}”][vc_column_inner width=”3\/4″][ts_section_title title=”NEW WEBSITE FOR IDISTON” tagline=”WEB DESIGN, WEB DEVELOPMENT”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1583660011361{margin-bottom: 100px !important;}”][vc_column_inner width=”1\/2″][ts_text_content_block]DESCRIPTION Idiston is a well-established brand in the homemade juice and sauces industry. Redesigning its website was a task that had to incorporate adequately the brand’s identity, communicate its values, and inspire the user to try the products.[\/ts_text_content_block][\/vc_column_inner][vc_column_inner […]<\/p>\n","protected":false},"author":2,"featured_media":582,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-builder.php","meta":{"footnotes":""},"yoast_head":"\nIdiston - Below The Fold<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/belowthefold.gr\/idiston\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Idiston - Below The Fold\" \/>\n<meta property=\"og:description\" content=\"[vc_row use_container=”yes”][vc_column][vc_row_inner css=”.vc_custom_1583659272991{margin-bottom: 75px !important;}”][vc_column_inner width=”3\/4″][ts_section_title title=”NEW WEBSITE FOR IDISTON” tagline=”WEB DESIGN, WEB DEVELOPMENT”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1583660011361{margin-bottom: 100px !important;}”][vc_column_inner width=”1\/2″][ts_text_content_block]DESCRIPTION Idiston is a well-established brand in the homemade juice and sauces industry. 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